Senior Marketing Manager (New York, New York)
Whiting Consulting is searching for a Senior Marketing Manager for our client in the NYC area.
Responsibilities
Manage proprietary consumer advocacy program for large consumer package goods company.
Plan, manage, and execute integrated online and offline campaigns.
Account management and service; serve as day-to-day client contact.
Program management includes strategy, planning, budgeting, project management and creative development, and program QA.
Work with cross-functional teams and vendors to execute programs.
Required Experience/Skills
5-10 years experience as a brand manager, marketing manager or agency account manager.
Experience in direct-to-consumer marketing, with emphasis in consumer products.
Experience with brand marketing—ability to drive brand messaging and consumer strategies.
Experience with multi-channel vehicles including direct mail, email, and web content.
Knowledge of database marketing and CRM segmentation.
Experience with social media desired but not mandatory.
Strong communications skills.
Ability to work with brand managers at large consumer company.
Strong analytical skills.
Strong project management skills.
