PR Account Executive (New York, New York)
Whiting Consulting is searching for an Account Executive for our public relations client located in the New York City area. With strong senses of initiative and accountability, and a primary focus on achieving tactical goals and working with managers to execute on strategic initiatives, Account Executives (AEs) have a vital role in driving consistent visibility and quality results for client accounts. .
Writing
Tactical Activities
Has command of AP and Company style
Writes action item reports that require little editing
Edits colleagues’ work for grammar and typos
Develops comprehensive agendas
Reviews and edits the work of AFs prior to manager's final review
Develops briefing materials that provide significant value beyond Cision/Vocus input
Creates compelling speaking and award submissions on behalf of clients
Drafts news releases creatively positioning client news and industry trends
Edits written material to improve organization and key messages
Drafts customer case studies
Strategic Behaviors
Works with Account Leaders to brainstorm creative ideas/topics for proactive pitches and other written materials
Manages AFs on all written documents and manages up to Account Leaders
Produces quality drafts of all written materials, including compelling press releases, media alerts, customer case studies, award submissions and speaking abstracts
Has an understanding of clients’ key messages and consistently conveys messages in writing
Media, Analysts and Industry Influencers
Tactical Activities
Aggressively and proactively manages editorial calendars, updating managers on status of opportunities
Maintains a database of press, analyst and industry influencers that is updated consistently and without prompting
Has a thorough understanding of target publications, opportunities and contacts
Can develop and pitch exclusives to appropriate media contacts
Works to foster ongoing relationships with media and analyst contacts
Manages joint media activities with clients' partners
Can staff media tours and counsel client
Regularly scans for and can address industry issues for proactive response
Can manage media at tradeshows
Edits analyst presentations and ensures key messages and corporate story are presented for analyst consumption
Assists on developing media strategies for announcements
Regularly recommends new opportunities for team to pitch that map back to clients’ business objectives
Strategic Behaviors
Drives a timely media program, including editorial calendar, proactive, reactive and one-off opportunities
Initiates discussion about relevant proactive opportunities and issues response with teams
Maintains accountability for actions, provides updates and manages up and down to close the loop on all activities
Understands how to sell to different media (trade vs. vertical vs. business vs. broadcast)
Provides valuable strategy and counsel/recommendations to clients on all media, analyst and influencer interactions
Does not rely on “news” to get clients coverage; thinks creatively to ensure steady flow of visibility
Considers business objectives for all outreach to ensure that opportunities support bottom-line initiatives
Thought Leadership
Tactical Activities
Drafts and places bylined article abstracts that demonstrate a knowledge of trends and issues critical to each client
Regularly identifies blog posts relevant to the client and drafts cogent, thoughtful responses
Secures high-level speaking opportunities
Familiar with high-profile industry events relevant to the client, when they generally occur and when speaking deadlines fall
Secures high-level award wins
Familiar with all high-profile award opportunities relevant to the client, including deadlines and requirements
Strategic Behaviors
Effectively identifies, updates and manages thought-leadership opportunities
Uses critical thinking to determine relevancy for all opportunities
Presence and Presentation
Tactical Activities
Provides updates for relevant programs during client conference calls and meetings
Presents program recommendations
Active participant during in-person client meetings
Strategic Behaviors
Maintains professional, positive demeanor with peers and managers
Maintains accountability for all actions
Acts as valuable resource for clients with AL and ALT supervision
Serves as a mentor for the AFs and AIPs; views self as role model
Client, Team and Account Management
Tactical Activities
Takes ownership of editorial program, drives consistent visibility
Plans monthly activities
Plans appropriate time for activities
Enters time regularly and on time; updates managers on status of hours
Recognizes and addresses pressing issues regarding accounts
Build strong relationships with appropriate client contacts
Trains AFs and AIPs on PR skills
Advises AFs and AIPs on daily/weekly work load and prioritization
Ensures self and team meet deadlines
Strategic Behaviors
Actively communicates with team members about client, workload and team issues
Displays effective time and project management
Builds strong relationships with appropriate client contacts
Proactively completes tasks without prompting
Agency Contributions
Tactical Activities
Assists with new business opportunities as needed or requested by AL and ALT
Takes active role in new business meetings
Participates in relevant networking events
Takes initiative to look for new and different ways to upsell current clients on new programs
Is an active and positive participant in agency events, outings and meetings
Strategic Behaviors
Looks for ways to proactively contribute to new business
Projects a positive and upbeat attitude and proposes solutions to issues
Has the best interest of the agency at heart
Looks for ways to continue developing skills and become a critical contributor to agency growth and success
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Whiting Consulting is a recruiting firm specializing in placing highly-qualified candidates for: Executive-Level Roles, Marketing / Sales Engineering / Inside Sales, Product Management / Product Marketing, Software Development & Engineering / QA, Implementation Consultants, Production Support, and High-Tech Public Relations.
