|
Product
Marketing Director (NYC)
We
are currently looking for a Product Marketing Director to
join our client's Marketing and Business Development team.
This high impact, critical role will be responsible for understanding
market needs, formulating new product requirements, communicating
our products' strengths internally and externally and working
with sales to achieve revenue objectives.
Principal
Responsibilities:
- Participating
in the development and implementation of our company's strategic
and tactical marketing plans with a focus on the company's
product offering (jointly with Product Management and Corporate
Marketing).
- Monitoring
and analyzing the competition and deliver internal and external
competitive analysis; create product marketing collateral
(e.g. data sheets, function benefit descriptions, ROI calculators,
cases studies, reviewer's guides) and tailor it to fit specific
vertical and regional needs.
- Helping
to define product strategy and roadmap based on market trends,
market opportunity, customer needs and competitive analysis.
- Developing
product-related news and pitch stories to press and analysts;
serve as product spokesperson with prospects, customers,
the analyst community and the media.
- Managing
product reviews; assist channel efforts with resellers and
distributors to best position and promote products.
- Working
with Field Marketing to: 1) Train new field staff on effective
positioning, and selling. 2) Define and communicate pricing;
supply content for events; help presales organization with
the creation of demos; support for lead generation team
in terms of messages, initiatives and call scripts. 3) Participate
in sales efforts from a marketing support perspective (e.g.
assist sales and support reps in handling prospect and customer
questions, on-site sales presentations, support calls, RFP
responses).
Education
& Experience:
- Bachelor's
Degree in Marketing or equivalent experience.
- The
ability to perform the functional tasks listed above.
- Excellent
verbal and written communication skills.
- Excellent
presentation skills
- Strong
proven experience with developing and successfully implementing
product strategy in a startup environment and the ability
to articulate and evangelize in a dynamic, competitive environment.
- A
solid understand of enterprise IT management and a good
technical understanding of the technology stack used by
IT to deliver IT services.
-
A minimum of 10 years product marketing experience within
the IT Industry is required.
|
